Privacy Policy

Updated November 27, 2025

This Privacy Policy describes how Axara Group (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit or use our website [https://www.axaragroup.com] (the “Website”), and when you contact us or submit forms through the Website.

1. Information We Collect

We may collect personal information that you voluntarily provide when you use our Website or interact with us, including but not limited to:

• Name, email address, telephone number, company name, and job title (for example, when you contact us, request a quote, or sign up for updates).
• Any other information you choose to provide in forms, emails, or other communications with us.

We also automatically collect certain technical and usage data when you visit the Website, such as:

• IP address, browser type and version, operating system, referrer URL, pages visited, time and date of visit, and other standard log data.
• Information collected via cookies, web beacons, pixels, and similar tracking technologies (see our Cookie Policy or Cookie Notice if provided).
• If we use security or anti-spam tools (such as Google reCAPTCHA), additional data may be collected automatically such as device and browsing information (e.g., mouse and keyboard behaviour, screen resolution, language settings) for risk analysis and fraud prevention.

2. How We Use Your Information

We use personal information for purposes including but not limited to:

• Responding to inquiries, requests, or form submissions.
• Providing, managing, and improving our services.
• Sending newsletters, marketing, or informational emails (if you have opted in, where required by law).
• Maintaining the security and integrity of our Website, including spam and fraud prevention.
• Conducting analytics to understand how our Website is used and to improve user experience.
• Complying with legal obligations and enforcing our terms and policies.

3. Legal Basis for Processing (Where Applicable)

Where data protection laws (such as the EU/UK General Data Protection Regulation – “GDPR”) apply, we rely on one or more of the following legal bases to process personal data:

• Consent: When you have given clear consent for us to process your personal data for a specific purpose (for example, when you subscribe to our newsletter).
• Contract: When processing is necessary for the performance of a contract with you, or to take steps at your request before entering into a contract.
• Legitimate Interests: When processing is necessary for our legitimate business interests (for example, maintaining and improving the Website, preventing fraud, or communicating with you about our services) and your interests and fundamental rights do not override those interests.
• Legal Obligation: When processing is necessary for us to comply with a legal obligation.

4. Sharing & Disclosure of Information

We do not sell your personal information. We may share personal information in the following circumstances:

• Service Providers: With trusted third-party vendors and service providers who perform services on our behalf, such as website hosting, email delivery, analytics, and security/spam protection tools (including Google reCAPTCHA).
• Legal Requirements: When we believe disclosure is necessary to comply with applicable laws, regulations, legal processes, or governmental requests, or to protect the rights, property, or safety of Axara Group, our users, or others.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, your personal information may be transferred as part of that transaction.

When we share personal information with service providers, we require them to use your information only as necessary to provide the services on our behalf and to protect the confidentiality and security of your information.

5. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy (for example, to respond to your inquiries, provide services you request, or comply with legal requirements), unless a longer retention period is required or permitted by law.

6. Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include:

• The right to request access to the personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your personal information, subject to certain legal exceptions.
• The right to object to or request restriction of certain processing activities.
• The right to withdraw consent where processing is based on your consent.
• The right to lodge a complaint with a relevant data protection authority.

To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below. We may need to verify your identity before responding to certain requests.

7. Use of Google reCAPTCHA

We use Google reCAPTCHA on certain forms on our Website to help detect and prevent spam and automated abuse. reCAPTCHA analyzes information such as device and application data, the IP address, the length of stay on our Website, mouse movements, and similar information. The information collected by reCAPTCHA is subject to Google’s own privacy and terms.

reCAPTCHA Branding & Required Notice

To protect our forms from spam while complying with Google’s requirements, we display the following notice wherever reCAPTCHA is used:

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

By using forms protected by reCAPTCHA, you acknowledge that the collection and processing of information is also governed by Google’s Privacy Policy and Terms of Service. The data collected through reCAPTCHA is used solely for the purpose of spam and abuse protection and is not used by Axara Group for advertising purposes.

8. Cookies and Similar Technologies

We may use cookies and similar technologies (such as pixels and local storage) to operate and improve our Website, remember your preferences, and understand how visitors use our Website.

You can usually instruct your browser to refuse cookies or to indicate when a cookie is being sent. However, some parts of the Website may not function properly if you disable cookies. Where required by law, we will obtain your consent before using non-essential cookies or similar technologies.

9. Security

We implement reasonable technical and organizational measures to help protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personal information, please contact us and we will take steps to delete such information as required by law.

11. Third-Party Links

Our Website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites or services you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you would like to exercise your privacy rights, please contact by using the information found on the contact page.